Have you ever wondered if the manufacturing of your jacket or your skis meet environmental and ethical values which are dear to you ? Well, you are asking the same questions as us.
We begin by asking about the meaning of small signs on a T-shirt's label, and then we find ourselves talking with the salesperson about the social and environmental conditions in which it was produced...and we end up thinking about new ways to consume or to use products !
In the Eco Guide, you will find a summary of knowledge accumulated by Mountain Riders. Throughout this guide you will discover how manufacturers and brands find new ways to reduce environmental impact while being socialy responsible from the time a product is manufactured to the end of its usefulness.
The Eco Guide is for all brands of outdoor gear or appareal and we want to promote the idea that it's possible to have a responsible production and consumption. There is no such thing as a green ski: we are nowhere near being able to grow strawberries on our old gear, once it has been composted at the bottom of the garden. Therefore, a brand's presence in the guide does not mean that it is beyond reproach, but simply that this brand took the time to participate in the survey that we sent out to approximately 200 brands last summer.
Any brand wanting to figure in the guide is welcome to do so. Our aim is to present the concrete, innovative programmes which are already in place. By so doing, we hope to promote the idea that, even in a line of business that pollutes as much as the production of skis, snowboards, and sports accessories, it is possible to act to reduce the impact of our activities, whilst remaining a profitable business.
The guide's aim is not to point out the 'best in class', but to show how far companies have gone in taking into account sustainability in their everyday business. The first step towards this is the decision to be transparent about the actions taken, whilst keeping in mind that the production of any kind of consumer goods inevitably has an environmental impact.
By presenting these different actions in this guide, we hope to encourage these positive environmental practices. We also aim to bring together the various market players, towards a model that combines profitability, social equity and respect for the environment.
This fourth edition is intended as a source of ideas, support and information for individuals and professionals. Therefore, allowing all of us to contribute some sense and relevance to mountain sports.
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Suggestions, observations, comments, all propositions are welcome.